As a self-proclaimed event planner from a young age, I am more than an attendee at an event; more than a volunteer; I am an observer. So, when I was selected as one of the volunteers for the 2016 Final Four activities in Houston; I couldn’t wait to see the event schedule and to be … More A Final Four Experience to Remember
Take a look at Artax, the horse from The Neverending Story. In the scene depicted below, he lets his overwhelming doubts and fears get the best of him and he drowns in the swamps of sadness… just when Atreyu, his trusted friend and journeyman, needs him most on their quest to save Fantasia. As a … More 5 Tips to Open the Floodgates of Creativity
All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?
There’s a bad connotation to wearing one’s heart on their sleeve. We often think of it as a weakness or something that we should apologize for, but why exactly is that? Shouldn’t people be honest about how they feel? Isn’t the best communication straight-forward communication? Please raise your hand if you enjoy communication in a … More Emblazon Your Company’s Heart on Its Sleeve