Brand Storytelling: What’s the Point?

All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?

Emblazon Your Company’s Heart on Its Sleeve

There’s a bad connotation to wearing one’s heart on their sleeve. We often think of it as a weakness or something that we should apologize for, but why exactly is that? Shouldn’t people be honest about how they feel? Isn’t the best communication straight-forward communication? Please raise your hand if you enjoy communication in a … More Emblazon Your Company’s Heart on Its Sleeve