This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy
As you are likely aware, April is National Volunteer Month. And this very week is National Volunteer Week! Our Capture Marketing Team happily acknowledges this time dedicated to honoring volunteers in our communities and to celebrate volunteerism, we wanted to share some of our team’s personal volunteer experiences and what volunteering means to us overall. My … More Volunteering
Wherever I go I find myself looking at companies, their logos and what they are telling me about their brand, story and services. Some of the best logos tell you everything in one simple image or word. Or even better, an image IN a word…like a hidden gem! Companies like Amazon, FedEx, Under Armour and BMO Harris … More 6 Things NOT To Say When Talking to a Designer About Logo Design
Graphic design has come a long way from the early 90’s when the focus was on quantity, not quality. Websites were made with constant stimulation and movement, advertisements contained almost every color of the rainbow and patterns were king. Fast forward to today where the focus is on quality and simplicity. Take this example of … More Design Trends That Will Make You STAND OUT
No Designer? No Problem! Besides the fact that you’ll miss out on the amazing experience of getting to know and work with a graphic designer, you can still enhance your brand with simple graphics made by…YOU! But first, we need to understand why these visuals are so important and how they make your social media … More No Designer? No Problem!
It’s a widely known fact that social media use has grown dramatically over the past 10 years, but did you know that more than 75% of all internet users utilize social media? Millennials and Gen Xers find most all of their news, current events and perform the majority of their communication within platforms like Facebook, Instagram and … More Social Media Rules: Quick Facts for Major Social Media Platforms