This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy
Take a look at Artax, the horse from The Neverending Story. In the scene depicted below, he lets his overwhelming doubts and fears get the best of him and he drowns in the swamps of sadness… just when Atreyu, his trusted friend and journeyman, needs him most on their quest to save Fantasia. As a … More 5 Tips to Open the Floodgates of Creativity
Graphic design has come a long way from the early 90’s when the focus was on quantity, not quality. Websites were made with constant stimulation and movement, advertisements contained almost every color of the rainbow and patterns were king. Fast forward to today where the focus is on quality and simplicity. Take this example of … More Design Trends That Will Make You STAND OUT
Let’s be honest. We’re all very busy with increasingly short attention spans and there are only so few hours in a day. That’s why I’ve put together these 5 quick tips for your marketing efforts in 2017. Whether you’re knee-deep into executing your current plan or still looking for a handful of ideas, these tips … More 5 Marketing Quick Tips for 2017
No Designer? No Problem! Besides the fact that you’ll miss out on the amazing experience of getting to know and work with a graphic designer, you can still enhance your brand with simple graphics made by…YOU! But first, we need to understand why these visuals are so important and how they make your social media … More No Designer? No Problem!
Less than 8 seconds. That’s all the time you’ve got to engage a reader. If you were MacGyver, you’d only need a Swiss Army Knife, a Bic Pen, a stick of chewing gum, and a small piece of film to captivate an audience within that time-frame, but for the rest of us, we want to know … More MacGyver-Inspired Writing Tips
It’s a widely known fact that social media use has grown dramatically over the past 10 years, but did you know that more than 75% of all internet users utilize social media? Millennials and Gen Xers find most all of their news, current events and perform the majority of their communication within platforms like Facebook, Instagram and … More Social Media Rules: Quick Facts for Major Social Media Platforms
Creativity is like a match. It needs a spark to make it burn. But sometimes you’re simply out of time, out of ideas, or completely uninspired when trying to develop daily post concepts to share on multiple social platforms! What do you do when you’re stranded in this pit of social despair? Do you have a game plan to … More 31 Daily Sparks for Social