Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Top 3 Reasons to Consider Working with a Small Company

When a person, organization or company is looking for representation, they are often faced with the decision of whether to go with the large company with a familiar name and logo or to sign on with a smaller company that is also successful, but may not be as recognized. Sometimes, smaller companies get overlooked in … More Top 3 Reasons to Consider Working with a Small Company

Volunteering

As you are likely aware, April is National Volunteer Month. And this very week is National Volunteer Week! Our Capture Marketing Team happily acknowledges this time dedicated to honoring volunteers in our communities and to celebrate volunteerism, we wanted to share some of our team’s personal volunteer experiences and what volunteering means to us overall. My … More Volunteering

Top 3 Things to Consider When Planning an Amazing Event

Events are fun and exciting, but beyond the spectacular sport outing and sleek corporate gala, there is a person, or team of people, that has spent countless hours making these events look effortless. How do event planners do it, you ask? According to our Marketing and Events Manager, Michelle Bell, here are the top three … More Top 3 Things to Consider When Planning an Amazing Event

Emblazon Your Company’s Heart on Its Sleeve

There’s a bad connotation to wearing one’s heart on their sleeve. We often think of it as a weakness or something that we should apologize for, but why exactly is that? Shouldn’t people be honest about how they feel? Isn’t the best communication straight-forward communication? Please raise your hand if you enjoy communication in a … More Emblazon Your Company’s Heart on Its Sleeve