Philanthropy: Connecting Athletes & Companies

  Athletes who connect their personal brands to a well-known philanthropic cause can increase their likelihood of endorsement opportunities. Companies are interested in partnering with athletes who are not only doing good within their communities but are also a direct reflection of their brands. Research shows that consumers, millennials in particular, show loyalty to brands … More Philanthropy: Connecting Athletes & Companies

Start Now or Miss Opportunities

In 2017, EPSN released the World Fame 100 ranking athletes based on their endorsements, social media following and internet search popularity. These athletes are influencers, not only because of their professional careers, but because they’ve developed personal brands. Well-developed personal brands can live on even after athletes hang up their cleats. But, unfortunately, many athletes … More Start Now or Miss Opportunities

Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Fundraisers Different than Event Planners

  Athletes have a remarkable ability to make an impact both on and off the field. I love watching athletes use their platform to make a difference. Lately, however, I’ve read too many articles and have had several conversations with athletes regarding their foundations and their stories have been eerily similar…. They had a great … More Fundraisers Different than Event Planners

Volunteering

As you are likely aware, April is National Volunteer Month. And this very week is National Volunteer Week! Our Capture Marketing Team happily acknowledges this time dedicated to honoring volunteers in our communities and to celebrate volunteerism, we wanted to share some of our team’s personal volunteer experiences and what volunteering means to us overall. My … More Volunteering

The Remarkable Growth of the JJ Watt Charity Classic

While what athletes do when playing their sport is certainly important, the impact they can have off the field is undeniable. Whether or not they choose to accept this responsibility, is a choice they must make, but we’ve seen first-hand that those who commit time to furthering important causes are clearly making the world a … More The Remarkable Growth of the JJ Watt Charity Classic