Facebook Live has been available to businesses for more than a year now. Is your business taking advantage of this fresh take on how to communicate with your audiences? It can be a little nerve-wracking to do a video that goes directly to your audience without the opportunity to edit it, but it may be … More Is Facebook Live Right for You?
This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy
Public Relations is still relatively new to me. Four years of classes and internships may seem like a lot, but we all know that it’s a whole different experience once you are out in the “real world”. Teachers can only walk you through so many case studies and campaigns, but by the time you get … More Public Relations | Then & Now
Imagine yourself in line for an audition among hundreds of others… You want to be taken seriously, but you also want to be different from everyone else because you want to be chosen for the part. Similarly, when it comes to the world of branding, you want to have a distinguishable presence that makes your … More 4 Essential Cues to Spotlight Your Brand
We’re just coming off of one of our biggest events of the year, the 5th Annual JJ Watt Charity Classic. When planning such a huge event, every stage of the planning process is crucial, especially considering this process begins nearly a year in advance—contacting the sponsors, securing a date and venue, gathering volunteers and tying down the … More The Ultimate Pre-Event Checklist
I have had my fair share of internships, sometimes multiple at a time. For me, it was about getting experience. I was never looking for thee job that I would want after I graduated. That was, until I found my current internship at Capture Marketing. Getting this internship is one of my biggest accomplishments because … More 3 Keys to Make You the Best Intern
Take a look at Artax, the horse from The Neverending Story. In the scene depicted below, he lets his overwhelming doubts and fears get the best of him and he drowns in the swamps of sadness… just when Atreyu, his trusted friend and journeyman, needs him most on their quest to save Fantasia. As a … More 5 Tips to Open the Floodgates of Creativity
Less than 8 seconds. That’s all the time you’ve got to engage a reader. If you were MacGyver, you’d only need a Swiss Army Knife, a Bic Pen, a stick of chewing gum, and a small piece of film to captivate an audience within that time-frame, but for the rest of us, we want to know … More MacGyver-Inspired Writing Tips
It’s a widely known fact that social media use has grown dramatically over the past 10 years, but did you know that more than 75% of all internet users utilize social media? Millennials and Gen Xers find most all of their news, current events and perform the majority of their communication within platforms like Facebook, Instagram and … More Social Media Rules: Quick Facts for Major Social Media Platforms
All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?