Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Social Media Rules: Quick Facts for Major Social Media Platforms

It’s a widely known fact that social media use has grown dramatically over the past 10 years, but did you know that more than 75% of all internet users utilize social media? Millennials and Gen Xers find most all of their news, current events and perform the majority of their communication within platforms like Facebook, Instagram and … More Social Media Rules: Quick Facts for Major Social Media Platforms