While what athletes do when playing their sport is certainly important, the impact they can have off the field is undeniable. Whether or not they choose to accept this responsibility, is a choice they must make, but we’ve seen first-hand that those who commit time to furthering important causes are clearly making the world a … More The Remarkable Growth of the JJ Watt Charity Classic
Looks like the NFL has embraced what we like to call the Doing Good is Good Business™ mentality! This weekend, over 500 NFL players used their platform as professional athletes to raise awareness about causes that are important to them by wearing custom-designed cleats to represent the causes. Although I’m unsure why they chose the … More My Cleats, My Cause: A Touchdown
I recently had the pleasure of attending the SportsBusiness Journal’s Game Changers conference in New York. This compelling, one-day conference focused on the multiple ways in which women intersect with sports – including the advancement of women among professional sports organizations, targeting strategies for female fans and the growing visibility of professional female athletes. Importantly, … More Game Changers Conference Recap
All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?