Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

3 Must-Have Sponsorship Benefits

Engaging in sponsorships can be a great way to gain exposure for your organization and increase brand awareness. It’s important when deciding to incorporate sponsorships into your overall marketing plan, that you carefully evaluate the sponsor benefits compared to associated costs. Also, be sure to take full advantage of all sponsor benefits too! Don’t get … More 3 Must-Have Sponsorship Benefits

6 Things NOT To Say When Talking to a Designer About Logo Design

Wherever I go I find myself looking at companies, their logos and what they are telling me about their brand, story and services. Some of the best logos tell you everything in one simple image or word. Or even better, an image IN a word…like a hidden gem! Companies like Amazon, FedEx, Under Armour and BMO Harris … More 6 Things NOT To Say When Talking to a Designer About Logo Design

Design Trends That Will Make You STAND OUT

Graphic design has come a long way from the early 90’s when the focus was on quantity, not quality. Websites were made with constant stimulation and movement, advertisements contained almost every color of the rainbow and patterns were king. Fast forward to today where the focus is on quality and simplicity. Take this example of … More Design Trends That Will Make You STAND OUT

The Remarkable Growth of the JJ Watt Charity Classic

While what athletes do when playing their sport is certainly important, the impact they can have off the field is undeniable. Whether or not they choose to accept this responsibility, is a choice they must make, but we’ve seen first-hand that those who commit time to furthering important causes are clearly making the world a … More The Remarkable Growth of the JJ Watt Charity Classic

Game Changers Conference Recap

I recently had the pleasure of attending the SportsBusiness Journal’s Game Changers conference in New York. This compelling, one-day conference focused on the multiple ways in which women intersect with sports – including the advancement of women among professional sports organizations, targeting strategies for female fans and the growing visibility of professional female athletes. Importantly, … More Game Changers Conference Recap