Philanthropy: Connecting Athletes & Companies

  Athletes who connect their personal brands to a well-known philanthropic cause can increase their likelihood of endorsement opportunities. Companies are interested in partnering with athletes who are not only doing good within their communities but are also a direct reflection of their brands. Research shows that consumers, millennials in particular, show loyalty to brands … More Philanthropy: Connecting Athletes & Companies

Start Now or Miss Opportunities

In 2017, EPSN released the World Fame 100 ranking athletes based on their endorsements, social media following and internet search popularity. These athletes are influencers, not only because of their professional careers, but because they’ve developed personal brands. Well-developed personal brands can live on even after athletes hang up their cleats. But, unfortunately, many athletes … More Start Now or Miss Opportunities

Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

3 Must-Have Sponsorship Benefits

Engaging in sponsorships can be a great way to gain exposure for your organization and increase brand awareness. It’s important when deciding to incorporate sponsorships into your overall marketing plan, that you carefully evaluate the sponsor benefits compared to associated costs. Also, be sure to take full advantage of all sponsor benefits too! Don’t get … More 3 Must-Have Sponsorship Benefits

6 Things NOT To Say When Talking to a Designer About Logo Design

Wherever I go I find myself looking at companies, their logos and what they are telling me about their brand, story and services. Some of the best logos tell you everything in one simple image or word. Or even better, an image IN a word…like a hidden gem! Companies like Amazon, FedEx, Under Armour and BMO Harris … More 6 Things NOT To Say When Talking to a Designer About Logo Design

Design Trends That Will Make You STAND OUT

Graphic design has come a long way from the early 90’s when the focus was on quantity, not quality. Websites were made with constant stimulation and movement, advertisements contained almost every color of the rainbow and patterns were king. Fast forward to today where the focus is on quality and simplicity. Take this example of … More Design Trends That Will Make You STAND OUT