Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Fundraisers Different than Event Planners

  Athletes have a remarkable ability to make an impact both on and off the field. I love watching athletes use their platform to make a difference. Lately, however, I’ve read too many articles and have had several conversations with athletes regarding their foundations and their stories have been eerily similar…. They had a great … More Fundraisers Different than Event Planners

When An Event Doesn’t Go A Planned…And Turns Out Better Than You Could Have Imagined

Earlier this year, Capture Marketing partnered with Player Alumni Resources (P.A.R. 13) for their second annual Packers Alumni Charity Fishing Tournament and VIP Event to raise money for Stars and Stripes Honor Flight. The two-day event started with a VIP Reception where guests heard stories from WWII Veterans, Korean War Veterans, and Green Bay Packers … More When An Event Doesn’t Go A Planned…And Turns Out Better Than You Could Have Imagined

Game Changers Conference Recap

I recently had the pleasure of attending the SportsBusiness Journal’s Game Changers conference in New York. This compelling, one-day conference focused on the multiple ways in which women intersect with sports – including the advancement of women among professional sports organizations, targeting strategies for female fans and the growing visibility of professional female athletes. Importantly, … More Game Changers Conference Recap

Top 3 Things to Consider When Planning an Amazing Event

Events are fun and exciting, but beyond the spectacular sport outing and sleek corporate gala, there is a person, or team of people, that has spent countless hours making these events look effortless. How do event planners do it, you ask? According to our Marketing and Events Manager, Michelle Bell, here are the top three … More Top 3 Things to Consider When Planning an Amazing Event