Philanthropy: Connecting Athletes & Companies

  Athletes who connect their personal brands to a well-known philanthropic cause can increase their likelihood of endorsement opportunities. Companies are interested in partnering with athletes who are not only doing good within their communities but are also a direct reflection of their brands. Research shows that consumers, millennials in particular, show loyalty to brands … More Philanthropy: Connecting Athletes & Companies

Start Now or Miss Opportunities

In 2017, EPSN released the World Fame 100 ranking athletes based on their endorsements, social media following and internet search popularity. These athletes are influencers, not only because of their professional careers, but because they’ve developed personal brands. Well-developed personal brands can live on even after athletes hang up their cleats. But, unfortunately, many athletes … More Start Now or Miss Opportunities

Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Fundraisers Different than Event Planners

  Athletes have a remarkable ability to make an impact both on and off the field. I love watching athletes use their platform to make a difference. Lately, however, I’ve read too many articles and have had several conversations with athletes regarding their foundations and their stories have been eerily similar…. They had a great … More Fundraisers Different than Event Planners

When An Event Doesn’t Go A Planned…And Turns Out Better Than You Could Have Imagined

Earlier this year, Capture Marketing partnered with Player Alumni Resources (P.A.R. 13) for their second annual Packers Alumni Charity Fishing Tournament and VIP Event to raise money for Stars and Stripes Honor Flight. The two-day event started with a VIP Reception where guests heard stories from WWII Veterans, Korean War Veterans, and Green Bay Packers … More When An Event Doesn’t Go A Planned…And Turns Out Better Than You Could Have Imagined