Let’s be honest. We’re all very busy with increasingly short attention spans and there are only so few hours in a day. That’s why I’ve put together these 5 quick tips for your marketing efforts in 2017. Whether you’re knee-deep into executing your current plan or still looking for a handful of ideas, these tips will only take a few minutes to review and consider whether you think they’ll make an impact for you this year.
There’s a reason why Snapchat’s U.S. user base jumped an estimated 27.2% to 58.6 million users in 2016, and by 2020, it’s projected that Snapchat will add 26.9 million more users. Snapchat has created a highly unique experience for users by making their content expire. And while this is no easy task, the use of expiring content also creates a sense of urgency for the user in an age where we are all inundated with information, giving your message higher priority in their minds. If you can execute this tactic creatively and sustainably, I highly recommend including expiring content into your overall social strategy.
While this might seem like old news to many of us, the need for highly personalized advertising and content is critical to any successful strategy.
Take the Facebook ad, to the left that showed up on my feed, for example.
While it seems so simple, the idea that this shirt looks like so many other items in my wardrobe tells me this company has my tastes and preferences pretty well figured out, and clearly Facebook’s sophisticated advertising platform helped them in targeting my demographic profile.
By 2017, online video will account for 74% of all online traffic. Using some video now? Use more. Here are a few quick stats in a recent article by Insivia that should undoubtedly convince you to use more video:
- 55% of people watch videos online every day.
- Using the word ‘video’ in an email subject line boosts the open rates by 19%.
- Including video in a landing page can increase conversion by 80%.
- YouTube has over a billion users, almost one-third of all people on the internet.
- 500 million people are watching videos on Facebook every day.
- Snapchat users watch 10 million videos a day.
- 82% of Twitter users watch video content on Twitter.
If you aren’t currently using video in your marketing, or only doing some video, you’re missing a huge segment of your audience.
So now that you’ve incorporated video into your marketing, consider going Live. Facebook is increasingly rewarding live video use, and has publicly announced that people spend on average three times as much time watching Facebook Live video as they spend watching other video content.
In a blog recently published by Facebook, product managers Vibhi Kant and Jie Xu stated, “Now that more and more people are watching Live videos, we are considering Live Videos as a new content type—different from normal videos—and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.”
With more of us using our mobile devices and tablets as personal computers, the need for a mobile-first strategy is essential. Google set the stage for this change back in 2015, when it announced the company would give higher rankings to mobile-friendly websites, realizing that many of us are searching for content on our mobile devices and we expect content to adapt to our existing platform.
This goes for more than just your website. It’s estimated that as many as 55% of people are opening and reading email on their mobile devices, and nearly 80% of social media time is now spent on mobile devices. With the ongoing prevalence of mobile, it’s increasingly important that all content across platforms is optimized for mobile devices.
With the first month of 2017 now over, you’ll have an opportunity to reflect on the tactics you’ve implemented this far. What’s worked well and what are you excited about that’s yet to come? As always, don’t hesitate to reach out to us if we can be of assistance at firstname.lastname@example.org or 262-696-5177.