No Designer? No Problem! Besides the fact that you’ll miss out on the amazing experience of getting to know and work with a graphic designer, you can still enhance your brand with simple graphics made by…YOU! But first, we need to understand why these visuals are so important and how they make your social media more successful.
Do you know what learning style you are? While I was in school for graphic design, one of the first things we talked about were different learning styles: auditory, visual and tactile. One could argue that all 3 styles are equally important for every individual, but there is always going to be one style that resonates with you, helping you learn best. Being interested in art and design my whole life, I believe, stemmed from being a visual learner. Seeing a picture, having things color-coded or using flash cards were and still are my roads to success.
What does this have to do with creating images? Up and coming Millenials and Gen Xers are our main audience and that audience is loaded with visual learners. There are two critical ways to get your information to these target groups through social media: interesting imagery and short text. In my last blog piece, I touched on the fact that 75% of internet users utilize social media. Additionally, it’s proven that content on social with relevant images receive 94% more views than content with no images. So, your presence on social MUST include imagery to garner interaction.
What do you do if you’re solo and have no graphic design experience or help? Once again, the internet is to the rescue! There are great resources available to help you create those captivating images and enhance your brand. Again, just remember these 2 keys: INTERESTING IMAGERY and SHORT TEXT.
Below is a sampling of images we have created for our social media that you can use as a guideline:
FINALLY, WE’VE REACHED THE FUN PART! Time to create images like the examples above for your social media without having a designer. Below is a list of some great tools that will help you build graphics to engage your audience (according to Buffer and myself):
- Pablo – Making quick, fun graphics
- Canva – Design more than just an image; business card, banners, etc.
- Skitch – Downloadable for Mac Users
- Easel-ly – Editable Infographic Templates
- Placeit – For digital mockups and demo videos
Now is your time to go explore, create and have fun by creating your very own images for social! Happy Designing!
Just in case you aren’t feeling this DIY thing, I’m always here to help. Contact me at Capture and we can talk about what I can design to take your brand to the next level!
Capture Marketing is a public relations and events agency experienced in developing creative solutions on behalf of corporations, foundations, professional athletes and other celebrities. We believe that Doing Good is Good Business™ (DGIGB) and partner with our clients to advance their cause marketing initiatives.