Most of us have heard the saying, “With great power comes great responsibility.” In our culture, professional athletes are looked up to like heroes by kids and adults alike, allowing them to possess great power of influence. While what they do playing their sport is certainly important, the impact that they can make off the … More Athletes Community Impact Potential
Let’s take a poll – How many events, conferences, or dinners did you attend in the last year? Which one do you remember the most? What do you remember most about the event? Were there certain parts of the event and experience that resonated with you? Take a look at Capture’s work! It is a … More Event Personalization
All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?
“I look forward to doing business with you,” is a commonly exchanged phrase in the professional world, but what about “I look forward to doing some good with you?” The power of cause marketing is often underestimated when it comes to business development or when seeking a career. Prior to my summer internship with Capture … More Doing Good is Actually the Best: An Intern’s View on Cause Marketing