Brand Storytelling: What’s the Point?

All great brands have a story within themselves, often detailing perseverance by founders, surviving unsteady markets, philanthropic efforts or accounts of family members collaborating to successfully build businesses. But why is this important? What’s the point of telling the brand story and continuing to tell stories as part of marketing and branding campaigns? The point … More Brand Storytelling: What’s the Point?

Doing Good is Actually the Best: An Intern’s View on Cause Marketing

“I look forward to doing business with you,” is a commonly exchanged phrase in the professional world, but what about “I look forward to doing some good with you?” The power of cause marketing is often underestimated when it comes to business development or when seeking a career. Prior to my summer internship with Capture … More Doing Good is Actually the Best: An Intern’s View on Cause Marketing