Giving Tuesday: We All Can Make a Positive Impact

Today, Tuesday, November 28, is widely known as Giving Tuesday. The use of #givingtuesday on social media has had the power to raise millions of dollars online from people in 98 countries. People are also encouraged to do acts of kindness and give gifts of time, money and in-kind donations to people in need and … More Giving Tuesday: We All Can Make a Positive Impact

Branding a Legacy

 This April, the Vince Lombardi Cancer Foundation decided to do a rebrand in conjunction with its national expansion and partnership with Capture Marketing. Considering that creating new looks for brands is my passion, I was really excited to breathe new life into a legacy. After reviewing the current assets of the foundation, it was clear … More Branding a Legacy

Top 3 Reasons to Consider Working with a Small Company

When a person, organization or company is looking for representation, they are often faced with the decision of whether to go with the large company with a familiar name and logo or to sign on with a smaller company that is also successful, but may not be as recognized. Sometimes, smaller companies get overlooked in … More Top 3 Reasons to Consider Working with a Small Company

Fundraisers Different than Event Planners

  Athletes have a remarkable ability to make an impact both on and off the field. I love watching athletes use their platform to make a difference. Lately, however, I’ve read too many articles and have had several conversations with athletes regarding their foundations and their stories have been eerily similar…. They had a great … More Fundraisers Different than Event Planners